Email Design: The Ultimate Guide with Examples

Table Of Content

• Email CTA Buttons
• Tip 9:  Reduce visual clutter by keeping it simple and focused
• How to Add Social Media Icons to Your Email Signature [+ Free Resources]
• Clear Call to Action (CTA)
• Step-by-step guide to running an awesome re-engagement campaign
• Examples of Spring Email Newsletters with Ideas and Tips
• Email Design Tools
• Drag-n-drop and HTML email template builder

The pattern is used as a background, whereas typeface is set to a large size and used only for headlines. The offer has a solid foundation thanks to a generous amount of white space and a relatively big size. Therefore, decorative elements play their initial role without interfering with the offer. You can create any email design by choosing the desired component from the collection and arranging it the way you see it.

Email CTA Buttons

Select your anchor text carefully, make your CTA button large, and place it strategically to optimize your conversions. It’s captivating — with a mix of illustrations, colors, and a great featured image, it grabs your attention. With the right design, you can capture your reader’s imagination, get them engaged, and push them to press “buy now” on your product or service. Good email design can help you break the ice with potential readers and grab their attention right off the bat. If your email marketing needs will call for photos of specific things like landmarks, buildings or people, consider hiring a local photographer who can snap some images. Images used in email design range from photographs to icons to illustrations or even animated gifs, depending on your capabilities.

Tip 9:  Reduce visual clutter by keeping it simple and focused

Figma Email Template to HTML Plugin: How Postcards Streamlines Email Design - Designmodo

Figma Email Template to HTML Plugin: How Postcards Streamlines Email Design.

Posted: Fri, 08 Dec 2023 08:00:00 GMT [source]

Brand identity is your face in the real world and digital expanses. It should advocate your company and turn regular users into the brand’s evangelists. Besides, it should instantly identify the email in the crowd and separate it from the others. If this convention does not fit your color scheme, you can play with stylistic options.

How to Add Social Media Icons to Your Email Signature [+ Free Resources]

Choosing the right font and size is essential for ensuring your email is readable on all devices. The font should align with your brand’s style while being easy to read. Avoid overly decorative fonts that might be difficult to read, especially on smaller screens. The content of your email is where the real conversation with your audience happens. Whether you’re sending out a brief update or a detailed marketing narrative, the content needs to be engaging, relevant, and concise. Making sure your email design layout looks fantastic on every device is crucial.

Clear Call to Action (CTA)

Every email should have a purpose, and that purpose should drive every decision you make, especially the text contained in the email. All three boxes with content relate to separate programs, but the simple, linear icon style connects everything together. Here’s another look at an approach to creating a multi-column experience down the page with topics that are completely different. Remember to test your email newsletter on desktop computers and smartphones so you can be sure they’re readable in both places. Knowing the answers to those questions is your first step to creating a good email design. Let’s take a look at how the differences could influence your decision-making process.

Use this advanced tool to brainstorm email topics, generate eye-catching headings and write compelling email content. Visme features vast libraries of high-quality stock images, vector icons, 3D animated graphics, shapes, lines and more. If you're not including your social media links in your email design, you're missing out on chances to grow your audience. The social media icons can be located at the top, side or bottom of the email.

Examples of Spring Email Newsletters with Ideas and Tips

After the subject line, the next piece of text that your readers will see is the pre-header. The pre-header is the preview that pops up on your smartphone or in your inbox that summarizes what the email newsletter is about. The "Order Now" call-to-action button at the bottom of the page makes it easy for customers to make a purchase decision. Utilize the high-quality content in the template to educate your recipients on personal finance. Or, replace the content with your own to personalize it according to your marketing needs.

These examples showcase innovative layouts, captivating visuals, and strategic use of color and typography. By studying these examples, you can gain insights into what works best in terms of engaging your audience and driving conversions when you design an email. If you fill every square inch of the reader’s screen, they won’t know where to look. Use separators and white space to draw their eyes to your content and emphasize critical components like your CTA or product image. Every marketing email or email newsletter should conclude the main part of the content with a call to action. Remember that the background for this should be a button rather than an image, or it can be styled as a simple link.

Break the content into digestible chunks to keep the reader interested. Accessible design enhances the user experience for everyone and ensures that your message reaches a wider audience. Font size is equally important; too small, and it’s a strain to read, too large, and it can overwhelm the layout. The right font choice and size make your email accessible and enjoyable to read, enhancing the overall user experience.

Analyzing these metrics can help you understand what resonates with your audience, what prompts them to take action, and what aspects of your email design or content might need tweaking. A well-placed and clearly designed email call to action (CTA) is critical for guiding your readers to the next step. Whether you want them to sign up for a webinar, make a purchase, or just read more about a topic, your CTA should stand out and provide clear instructions on what to do next. This involves crafting messages that resonate with your audience’s interests and needs, using a tone that reflects your brand’s personality, and delivering value in every word.

As more electric heavy-duty vehicles such as trucks and large buses hit the road, dedicated and flexible charging is needed. In 2023, electric buses accounted for 3% of total bus sales. Electric truck sales jumped 35% compared with 2022, accounting for about 3% of truck sales in China and 1.5% in Europe.

Our components and standards are spread across these tools and are used on a daily basis by our email team. Learn how Beefree empowers businesses to unleash their creativity, boost engagement, and achieve exceptional campaign performance. Asana’s invitation email is a standout, featuring a striking red banner and a clear, compelling headline. With a photo of the speaker and concise bullet points detailing the webinar’s benefits, the design ensures the key details pop. Security Bank’s email directly addresses the recipient by full name, adding a personal touch to the formal notification.

If you’re anything like me, it feels like way more than that. That’s why email marketers today need to elevate their game in order to stand out. Notice how a single column layout was adopted in the mobile preview to fit the specifications of phones. You can choose templates by industry, season, type, and feature. For instance, here’s a template from their business industry section.

It has a simple drag-and-drop playground with beautifully designed modules. Just bring your idea to life with the help of more than 100 handcrafted field-tested units that behave great across all devices and email readers. With various stylistic solutions, you may transform regular scanning into intelligent scanning and bring home the right message. You can play with reading flow and create a path to feed the audience with information vital for your campaign to thrive.

One tool we’ve found increasingly helpful (and seen others adopt to great success) is an email design system. Keep your design on-brand and organized in one centralized place with folders and brand-style guidelines for remote teams, departments, and clients. Ensure the text is easy to read and the content is well-organized. Here, the design should facilitate clear communication and reflect the company’s values and standards. Include contact information and a clear, concise footer for professionalism. Email design is much more than just aesthetics; it’s about crafting a message that resonates with your audience, tailored to the specific purpose of the email.